Local SEO

Google My Business + Website = More Customers

February 15, 2026 • 7 min read

Your Google Business Profile (formerly Google My Business) and your website aren't competitors—they're teammates.

Used together correctly, they create a one-two punch that dominates local search results and drives customers to your door.

Here's how to make them work together.

Why Both Matter

When someone searches for your type of business, Google shows them BOTH:

  • The Map Pack: 3 Google Business Profiles with reviews, photos, hours
  • Organic Results: Website links ranked by relevance

If you only have a Google Business Profile, you're missing half the opportunity. If you only have a website, you're invisible on maps.

Together, you can dominate the entire first page.

How Google Uses Both

Google looks at your GBP AND your website to determine:

  • Relevance: Do you actually offer what people are searching for?
  • Distance: How close are you to the searcher?
  • Prominence: Are you a legit, established business?

Your GBP provides location signals. Your website provides depth, content, and credibility. Google weighs both when deciding who to show.

Strategy 1: Consistent NAP Information

NAP = Name, Address, Phone Number

These must be IDENTICAL across:

  • Your Google Business Profile
  • Your website (especially footer)
  • Every online directory
  • Your social media profiles

⚠️ Common Mistake: GBP says "123 Main St" but website says "123 Main Street" — Google sees these as different locations. Use EXACT matches, down to abbreviations and suite numbers.

Where to place NAP on your website:

  • Footer of every page
  • Contact page
  • About page
  • Schema markup (more on this below)

Strategy 2: Link Your Website to GBP

In your Google Business Profile, add your website URL prominently.

Pro tip: Use tracking parameters to measure GBP traffic:

yoursite.com?utm_source=google&utm_medium=gbp

This lets you see exactly how many customers find you via your GBP listing.

Strategy 3: Match Your Service Categories

Your GBP categories should match the services you emphasize on your website.

Example for a contractor:

  • GBP Primary Category: Roofing Contractor
  • GBP Additional Categories: Siding Contractor, Gutter Service
  • Website: Dedicated pages for "Roofing," "Siding," "Gutters"

Google sees consistency and rewards it with better rankings.

Strategy 4: Use Schema Markup

Schema markup is code that tells Google exactly what your business does.

Essential schema for local businesses:

  • LocalBusiness schema: Name, address, phone, hours
  • Review schema: Customer ratings
  • Service schema: What services you offer
  • FAQ schema: Common questions

When your website has proper schema, Google can pull information directly into search results—making your listing richer and more clickable.

💡 Non-Technical Tip: If you don't know how to code schema, any decent web developer can add it in under an hour. It's worth every penny.

Strategy 5: Fresh Content on Both Platforms

Google loves fresh, relevant content. Feed both your GBP and website regularly:

On Your Google Business Profile:

  • Posts: Weekly updates about services, offers, or news
  • Photos: New project photos monthly
  • Q&A: Answer common questions
  • Reviews: Respond to every review (good and bad)

On Your Website:

  • Blog posts: Monthly articles about your industry
  • Project galleries: Recent work showcases
  • Service updates: New offerings or process changes

Bonus: Share your blog posts AS Google Business Posts with a link back to your site. Double the reach.

Strategy 6: Reviews Flow Both Ways

Most reviews live on your GBP, but your website should showcase them too.

Best Practice Review Strategy:

  • Primary reviews: Ask customers to leave Google reviews (these boost local SEO)
  • Website display: Pull top Google reviews to display on your site
  • Video testimonials: Feature these on your website AND GBP photos
  • Respond everywhere: Thank reviewers on Google, mention reviews in website content

Why this matters: Someone might find you on Google, check your GBP reviews (5 stars!), click to your website, see MORE glowing reviews, and call immediately.

Strategy 7: Optimize for "Near Me" Searches

46% of all Google searches have local intent. People search:

  • "Plumber near me"
  • "Best Italian restaurant nearby"
  • "Roofing contractor [city name]"

To rank for these:

On Your GBP:

  • Complete 100% of your profile
  • Choose accurate, specific categories
  • Add service areas (cities/neighborhoods you serve)
  • Upload 10+ high-quality photos
  • Get 15+ reviews with 4.5+ star average

On Your Website:

  • Include city names in page titles and headings
  • Create location-specific landing pages
  • Embed a Google Map showing your location
  • Write content about serving your local area

Strategy 8: Track Both Separately

Use analytics to measure how each asset performs:

Google Business Profile Metrics:

  • Views (how often you appear in search/maps)
  • Actions (calls, direction requests, website clicks)
  • Photo views
  • Review count growth

Website Metrics:

  • Organic search traffic
  • Keyword rankings
  • Form submissions
  • Phone call conversions

Compare month-over-month. When one platform grows, the other usually follows—they reinforce each other.

Real Example: How They Work Together

Let's follow Sarah's journey to hire a plumber:

  1. She searches: "Emergency plumber [her city]"
  2. Google shows: Map with 3 plumbers + 10 organic results
  3. She sees: ABC Plumbing in BOTH map pack (4.8 stars, 50 reviews) AND organic results (#2 rank)
  4. She thinks: "This company must be legit—they're everywhere!"
  5. She clicks: Website to see pricing and services
  6. She calls: Phone number from website (which matches GBP)
  7. Result: ABC Plumbing wins the job

Why ABC won: Their GBP and website worked in harmony to dominate Sarah's search results and build instant trust.

Want to Dominate Local Search?

We build websites optimized to work seamlessly with your Google Business Profile—so you show up everywhere customers are looking.

Boost Your Local Presence

Common Mistakes to Avoid

  • Claiming GBP but never updating it: Stale listings hurt rankings
  • Building website but ignoring GBP: You're invisible on maps
  • Different info on each: Confuses Google and customers
  • Ignoring reviews: Unanswered reviews look unprofessional
  • No location content on website: Google doesn't know WHERE you serve
  • Not linking them together: They should point to each other

Quick Action Plan

Today:

  • Verify your NAP is identical on GBP and website
  • Add your website URL to your GBP profile
  • Respond to all pending GBP reviews

This Week:

  • Upload 5-10 new photos to GBP
  • Add schema markup to your website
  • Create a Google Business post about a recent project

This Month:

  • Write a blog post and share it on GBP
  • Ask 5 happy customers for Google reviews
  • Add service area pages to your website
  • Track your metrics and adjust

Bottom Line

Your Google Business Profile gets you on the map. Your website seals the deal.

Separately, they're decent. Together, they're unstoppable.

Stop treating them as separate assets. Make them a unified local SEO machine.

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